Social media is one of the most important aspects of digital marketing. In the coming years, it would be impossible for a business to survive without their business existence on social media websites like Facebook, Linkedin, Twitter, Pinterest, and Instagram, etc. Why I am saying this? I am saying this because we have seen the history of marketing. In the past, businesses use to depend on paper marketing then moved to radio and TV marketing opportunities but now the businesses are mostly depended on digital marketing strategies.
According to the latest stats, about 70% internet user has at least one account of a social media website. This number was 50% just two years ago. If the number increases with the same ratio then in the coming years, all internet users would have their accounts on social media platforms. Hence, this tells us the importance of social media for business growth.
It does not matter whether you own a small business or a multinational company; social media marketing is one of the essential pieces of strategy for the growth of your business. About 4 billion people around the world are already using at least one social media account every day.
Here we have the list of advantages that your business can enjoy simply by investing in social media marketing practice which starts from creating a simple Facebook page or an Instagram business account.
Social media allow you to filter your target audience
You don’t need to spend a heavy budget on marketing campaigns any more when it’s come to a social media marketing strategy. Social media websites like Facebook come with high technology tools that allow you to decide to whom you should show your products. This helps you to use your marketing budget wisely instead of showing your ads to everyone which costs a lot of money.
Improve brand awareness with the help of social media
There are about 4 billion active users on social media websites. When you have your business appearance on all of the different social media platforms, it does allow your consumers to reach you but also helps others to get aware of your business, products or services, etc. Studies show that by spending a few hours a week on your social media business account you can reach 91% new consumers easily.
Get engage with your customers through social media
If you want to know about the problems of your customers, want to hear their suggestions get reviews about your products or simply want to increase interactions with them, and then social media can help you to do all of these. The more you communicate with then, there are chances that they will become used to your products and you can easily use this engagement to increase conversions.
You can provide customer support to your customers easily
If your business does not have social media appearance, then how does consumer reached to you? A website can help but it comes with limited features. When you have social media accounts, you can solve your customer’s problems quickly. This increases trust, authority and defiantly the goodwill of the business.